The idea behind a rebrand is to create a different identity–branding is critical because it’s what sets your businesses apart from your competition and presents a memorable impression and experience toward the end user. Why businesses may choose to do a rebrand is primarily because they want to keep their brand current.
How your brand appears design wise plays a significant role in how potential and current customers perceive your brand. If you have an outdated logo and website, prospective customers are likely going to believe that you don’t stay ahead of the curve, you don’t pay attention to the trends nor do you invest in your business which could in turn prevent them from even inquiring about your business.
To avoid this, consider the benefits of a rebrand listed below and why you might consider conducting one for your business.
Benefit #1: A rebrand can positively influence a customer’s perception of your product or service
Your brand represents your business and why you are in business to begin with–it is what directly influences the positive or negative experience your current or potential customers will have. With effective rebranding, you have the opportunity to emphasize your competitive advantages and gain trust.
Create a positive perception in their minds by developing a strong brand identity that unifies with their needs and speaks their language.
Benefit #2: Attract new customers
“After you’ve been in the market for some time, your image and company message may have become stagnant, and maybe even irrelevant to your audience. While your goals and mission as a company may have adapted over time to your customers’ unique needs and challenges, your brand may not clearly reflect that anymore. By rebranding your image, your company personality or your target audience you can attract new customers and rekindle an interest from your existing audience.”
If you want to grow your business, make sure your brand speaks to your customers. Rebranding your business properly is a great way to generate new customers and engage existing.
Benefit #3: A rebrand gives your business a fresh start
New life is brought into your business through a rebrand. Your existing customers are excited that you have invested time and money into a new look. This strategy evokes brand loyalty toward your customers–it gives them a reason to refer your business to a colleague. With the new brand, you have an opportunity to print new swag and give your loyal customers a free sweatshirt, coffee mug or whatever suits your fancy.
Benefit #4: Your brand will be more competitive and quite possibly more profitable
“Reaching new potential customers, standing out from your competitors, showcasing your expertise, and expanding the influence and reach of your products and services are all effective ways to increase your profits just by giving your brand a new look.”
Showing that your business is evolving through a rebrand is a very effective way to position your business in the competitive market. If you have a new vision, new product, etc. these are good reasons to consider a rebrand.
Benefit #5: A rebrand will give your customers and competitors something to talk about
Your competitors will be curious about your new look, they might feel threatened. If you rebrand effectively, this increases your influence in the highly competitive market. By rebranding your business, you appear to be growing and that’s a great look to have, if I do say so myself.
As previously mentioned above, a fresh look can excite your current customers and re-energize them to share your brand with other colleagues and wear your brand proudly – all free advertising!
Looking to Rebrand?
Are you considering a rebrand but need some support to begin the process? Contact [email protected] to learn more about our expertise in rebrands.