Strategic Marketing Plans

Step 1: Discovery Session

Have no idea where to begin when it comes to marketing? We will provide you with expert advice on where you should begin and how you need to get there.

We will craft a strategic marketing plan to help you reach your business objectives effectively.

The first step of strategic marketing planning is to conduct a discovery session also known as a marketing audit which includes:

Evaluating digital channels
Conducting a competitive analysis
Identifying key target audiences
Identifying areas of improvement
Identifying key marketing messages
Identifying marketing goals based on findings

Once we have compiled this information, we then pull together a marketing plan for your business.

Step 2: Content Strategy

In the next phase of our strategic marketing planning, we’ll craft a messaging framework from insights gathered in discovery sessions that truly resonates with your key audiences.

Part of this step is to ensure there is a consistent brand identity across platforms so we design branded templates with fonts and colors that align with your branding.

We’ll then present a proof of concept, develop a content strategy and monthly calendar with various topics and themes, and provide a preview before publication.

Step 3: Implement + Evaluate

Implementing marketing activities involves putting the strategies outlined in the marketing plan into action. This includes implementing various tactics across different channels to reach the target audience and achieve the desired objectives.

Implementation: Executing the marketing tactics outlined in the plan. It could include activities such as launching advertising campaigns, creating content for social media channels, optimizing website performance, conducting email marketing campaigns, organizing events, and more.

Monitoring: Tracking key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, lead generation, sales figures, and more. Monitoring allows marketers to identify any issues or challenges early on and make adjustments as needed to optimize performance.

Analysis: Analyze the data collected such as trends, patterns and insights to understand what is working well and what areas need improvement.

Evaluation: Evaluating whether the objectives outlined in the marketing plan are being met.

Optimization: Testing new approaches or marketing strategi changes to enhance results.

Marketing Audit

Part of our strategy development is evaluating what you are currently doing and understanding what you should improve. From these insights, we will recommend modifications to existing marketing channels or suggest developing something new.